

HTD Media Group is your single source for market exposure. We get you featured on our show, create professional video content, and produce your own podcast — done for you, start to finish.
For 30 years I told business owner stories to bank underwriters, now we tell your story to the world. Business owners have a story worth telling and need someone who knows how to find it, frame it, and put it in front of the right people. Based in Arizona, serving the country.
Send us your name and info, or feel free to contact us at info@heresthedeal.biz with any questions or suggestions you may have.
HTD Media Group is a full-service media company built on one idea: every business has a story worth telling, and most owners have no clue how to tell it. We run three platforms under one roof — Here's The Deal, our flagship podcast where business owners tell their real story; video marketing production for brands that need to be seen; and podcast production and coaching for owners who want to build their own show. Podcast. Video. Broadcast. That's the whole operation.
I'm Chris Flowers, founder of HTD Media Group. Thirty years in commercial finance taught me one thing most people never learn — the real story of a business is never on the P&L, the balance sheet, or the tax return. It's in the owner. It's in the fight. It's in the things only someone who gets inside the business can find. I spent three decades extracting that story and arguing it to underwriters whose first answer was always no. My job was to make them say yes. That's exactly what I do for you now — except instead of presenting your story to one bank, I present it to the world.
Here's The Deal gets into your business. We find what the numbers miss. We pull out the story you didn't even know you had — and we put it on video, on air, and across every platform that matters. Easy. Comfortable. Connected.
AI won't do this for you. A camera crew won't do this for you. Thirty years of sitting across from business owners and fighting for them — that's what HTD Media Group does. I play chess, not checkers. I think three moves ahead. And I thank God every day for the gift of seeing a business the way I do — because it means I can help yours.
NOW IS THE TIME! Is your job really safe?
I've done it. My last guest Bonnie has done it. My business coach Eric has done it. It keeps coming up — and it's not a coincidence. This series is for the people who are ready to start a business even after fifty: the ones who've had a career redirection, or who've just been working for somebody for so long that they're ready to take the skills they've built and use them for themselves.
We're not asking for permission.
(The Real Answer)
How much should a small business actually spend on marketing? The SBA says 7–10% of revenue… but that benchmark is built on Fortune 500 data, not your business. In this episode, Chris Flowers breaks down the real answer using 30 years of commercial finance: it's not what you spend, it's WHERE you spend it — and your margins decide everything.
If you would like to be a guest on the show please contact us, if you are a good fit, we will get you scheduled
Sign up to hear from us on the latest episodes and guests
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.